The benefits from guest reviews

The active accumulation of guest reviews is an effective way to raise the trust in your holiday property, which leads to more reservations and higher rental rates. This element of your ad shows the impressions of previous tourists to future tourists. The reviews form on RentByOwnerBg make it possible to evaluate various characteristics of your property including its cleanliness, the services, the amenities, pricing and to give written comments where tourists can describe what they like about the property, and for what types of tourism they are willing to recommend it.

Selecting a holiday property is not an easy task. Along with using the information provided by the owners of the property, the tourists seek out and rely on the shared impressions of other tourists. These reviews provide valuable information about the nice qualities of the holiday property. More than 70 percent of tourists use online customer reviews to select a holiday destination and a holiday property.

Tourists believe that the information provided by other tourists is more reliable. These are people like them who have no motivation to provide misleading information. It is only their desire to help others that drives them to spend time providing comments on holiday properties. Even if some of the comments are not overly positive, their large number is an indication that the property exists, and that it has been active on the holiday market. Moreover, they show that the owner has an active policy to attract reviews from his/her guests. This is a valuable indication that the owner is interested in providing good service.

The guest reviews can provide useful suggestions about the services you provide, the characteristics of the property, the attractions in the vicinity, etc. This may be information that you have not included in your ad. Most importantly, however, the information comes not from you but from tourists who have stayed at your property. The reviews can also provide constructive criticism. The tourists often notice things that you are not aware of. Then the feedback is very important as it gives you the opportunity to address any issues. It would be good if the tourists provide such suggestions during their stay at your property but often they don’t feel comfortable doing so. However, they are willing to give feedback online.

The properties with more guest reviews attract more inquiries and more reservations. Moreover, the greater trust and additional information help raise rental rates. The number of reviews is important. Whether or not the reviews are positive is less important.